Doggy divas given red carpet welcome by U.S. hotels
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Darren September 24th, 2007
A Dog’s life in LA’s Beverly Hills Hotel:
- Greeted by name
- Served food from world-class chefs (are you serious?)
- Escorted in the hotel’s luxurious gardens
What more could a dog (how about a human) want? It all goes down at the Beverly Hills Hotel. A dog’s life isn’t so bad after all.
Don’t count the east coast out of this pet pampering parade. New York’s Ritz-Carlton, Central Park, has a V.I.P (Very Important Pooch) package that includes:
- Ultra-chic pet carriers
- 22-karat gold plated identification tags
- Aromatherapy treatments (c’mon seriously?)
- Home-baked dog treats
Figures from market research company Packaged Facts show people in the United States spend $47 billion a year on their pets. Spending on premium pet products, or “functional pampering,” is a fast growing share of total spending.
Between 1995 and 2005, pet owners with incomes of $70,000 or more tripled their pet expenditures to $18.6 billion from $5.2 billion, which the researcher partly attributed to the success of marketers tapping into this market by providing more high-end products and services for animals.
“Products for pets are being made to resemble those for humans,” said Tatjana Meerman, the publisher of Packaged Facts, in a statement.
“The businesses out there, they understand this trend and see what kind of money people are spending on their pets,” said Salerno, who expects the trend toward pet-friendly businesses to continue.
“People think differently about their pets. It’s not the days of old when pets were just an animal.”
Is this beyond overkill or good for our pets? Have you used any of the hotels pet services? Was it useful? Please let us know in the comments section for this post.
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